I’m a millionaire at 24 — working less is secret to get rich
Less is more, right?
At just 24, a young millionaire is touting his best-kept secret to success – and it doesn’t involve countless hours and “working hard.”
Lucas Lee-Tyson said he harnessed the power of the internet since he was a teen, finding ways to rake in some extra cash. At 13, he was marketing his graphics skills online, selling custom YouTube banners for $5 each — albeit behind his parent’s backs.
A decade later, Lee-Tyson said he’s making $6 million a year as a self-made business owner of Growth Cave, a digital marketing company that offers courses to hopeful entrepreneurs who want to learn more about social media advertising.
“The biggest misconception about being wealthy and successful is that you have to work long hours to trade your time for money,” the Austin, Texas mogul told JamPrime.com.
“Working hard won’t make you a millionaire – we’ve been lied to,” he added. “The truth is all you need to do to be successful is have something to sell and to put that in front of the right people.”
After growing up without an allowance from his parents, Lee-Tyson was hell-bent on scrounging up his own cash so that he didn’t need to rely on his mom or dad for “junk food or a video game.”
“At first I was just messing about with selling graphics and getting more customers by word-of-mouth,” the young tycoon recalled. “When I turned 15, I taught myself how to make and sell digital products and I made about $6,000 in one month.”
“My mind was blown – and it all went from there.”
In just two years, Lee-Tyson amassed more than $20,000 in savings – more money than he “knew what to do with,” he said – as he looked for his next endeavor.
“I had this drive as a kid to find my passion,” he said, adding that his twin older brothers were athletes who “got into great colleges” but he didn’t feel like he “fit in.”
“I wanted to follow my own path and if it didn’t exist already, I thought I would have to build it,” he explained.
Falling into partying and going through the motions in college, he grew “restless” and dabbled in freelance work, earning $10,000 from the side hustle before beginning an internship in 2019.
“I was paid $3,000 a month but closed advertising deals for the company that were worth $500,000,” he said. “I thought if I could make even 1% of that for myself as an entrepreneur I’d be happy so I researched everything I could about how digital marketing worked.”
Teaching himself the tricks of the trade “from scratch,” and this time behind his boss’ back, he finally quit his job a year later when he – and his team of five virtual assistants – scored his first million dollars.
Thus, Growth Cave began. With his business partner Ozzie Blessed and their 35-person team, Lee-Tyson projects the company will make $20 million this year, but hope to reach $100 million someday.
“For a while, my mom and dad were quietly suspicious,” he said, admitting he kept them in the dark while pursuing his various endeavors.
“I know they wondered if what I was doing was legal because they’d ask things like: ‘Are you treating people fairly?’” he recalled. “Now they have seen the courses I sell and how I help people and guide them towards their own online success and they are really proud.”
He claims to be making 50 times more than he ever did at his office job internship – and he hasn’t looked back.
“A salaried conventional job just gives your income a ceiling and your comforts – a mortgage, car, etc. will keep you locked in a state of ‘maintaining’, not growing your earning potential,” he said, swearing that the work-hard-play-hard model isn’t the only way to achieve goals.
“I tell my clients: ‘do not trade your time for money,’” he added. “There is another way.”