- Eric Martin, head writer of Loki season 2, offers advice to Marvel Studios on how to address recent criticism and challenges faced by MCU projects.
- Eric Martin believes that the key to success in superhero storytelling is to make things that people want to see and create quality content that connects with the audience.
- Despite the recent scrutiny aimed at Marvel Studios, Eric Martin notes that he has seen an increase in enthusiasm from fans of Loki, suggesting that they have made a good show that people enjoy, and that Marvel Studios can repeat this process.
Eric Martin, head writer on Loki season 2, has spoken up about the MCU slump, and has provided advice to Marvel Studios on how to solve its recent issues. Eric Martin, known for his work writing on Heels and Rick and Morty, worked as a writer on Loki season 1 before taking on the role of head writer for the second season in Phase 5. Martin worked on all six episodes of the Tom Hiddleston-led Loki season 2, which concluded with an epic finale on November 10, 2023, helping to deliver one of the most popular MCU installments in recent years, as several other projects have been met with scrutiny.
In the wake of Loki season 2’s finale, “Glorious Purpose,” Eric Martin spoke to Esquire to discuss the series and the potential futures of Loki’s beloved characters including Sylvie, Mobius, and Ouroboros. However, Martin also discussed the wider world of the MCU and superhero cinema, including the recent criticism that Marvel Studios has faced with projects including Ant-Man and the Wasp: Quantumania, She-Hulk: Attorney at Law, and Thor: Love and Thunder. When asked where he thought superhero storytelling would go in the next five-to-ten years, Martin responded with a simple “Does anybody know?,” before gifting Marvel Studios some advice on what projects should be focused on in the coming years.
Does anybody know? I don’t think anyone knows where Hollywood is going from year to year. I think we all have guesses. At the end of the day, it just comes down to making things that people want to see. And I haven’t noticed less engagement, because my experience is all with Loki. I’m not sure with anything else, but I haven’t seen any dip in enthusiasm. I’ve seen an increase. The fans of the show seemed like they’ve only gotten more excited about it. So, I don’t know what to read. We can all kind of decipher that how we will. But I think we made a good show and people like it. At the end of the day, that’s what it’s about–you make something that’s quality. You can connect with the audience, and the audience is going to connect with you.
Will Marvel Studios’ Future Projects Get Better?
Problems with Marvel Studios’ MCU projects are certainly nothing new, as Infinity Saga movies including The Incredible Hulk, Iron Man 2, Thor: The Dark World and Avengers: Age of Ultron all received their fair share of criticism. However, Marvel Studios’ massive increase in content volume – due in part to the expansion into long-form TV shows on Disney+ – has brought these issues into the light even further. The Multiverse Saga’s lacking visual effects quality, disappointing writing, and uncertain throughline have had a detrimental impact on several projects, but things could be looking up for Marvel Studios amid major overhauls and shake-ups behind the scenes.
Disney CEO Bob Iger has revealed that franchises will be scaling back production, putting more focus on quality over quantity. Marvel Studios has also stressed the fact that post-production periods will be longer than in previous years, and the studio’s Disney+ series’ will be given dedicated showrunners, plans for multiple seasons, and clearer storylines. 2023’s WGA and SAG-AFTRA strikes have provided writers and actors with more rights, while Marvel Studios’ VFX workers also unionized in 2023, which spells good news for the MCU’s upcoming projects. While Loki season 2 blazed ahead in popularity, it seems Marvel Studios’ future stories will soon be matching the series’ success.